During my travels about a year ago I came across a great looking business card and thought how cool this would be for my business. Soon after returning, I contacted Zida Borcich in Fort Bragg, California, about her letter press work. It became clear to me after talking with her that this was going to be the right fit and feeling I want my business to show.
Zida handled all the design work for the business card and quickly returned some sample ideas to me via PDF. Funnily enough, I was down in Charleston SC attending Shane Sniders workshop during the review time. It was no problem, as I had my trusty iPhone with me and could view the samples immediately. Upon approval that day, printing commenced and it wasn’t but a few weeks later that the cards arrived.
I have to say the presentation boxes the cards arrived in are just lovely too. You can definitely tell she and her staff care very much about detail. Something my business equally strives for with everything we do.
It’s so important in life to throw yourself at what you love and do. Otherwise, what’s the point!
Behind the Scenes
These images were taken at the studio using natural light. The business cards were stacked on a glass surface table to promote the reflections.
Equipment used:
- Body – Canon 5D
- Lens – Canon Compact Macro Lens EF50mm f2.5
- Exposure – 200 ISO 1/125 sec at f2.5 50mm
- Lightroom – initial selections and adjustments
- Photoshop – tweak tone and density, unsharp mark, add noise and vignette